Parks nieuws april

| 01 mei 2009
(Ingezonden mededeling)

2.5 Million U.S. and Canadian Households ready to buy an Internet-connected TV
Personalized and Web-based content driving consumer demand

International research firm Parks Associates reports that approximately 2.5 million broadband households in the U.S. and Canada are ready to purchase an Internet-connected TV if priced at a $100 premium over regular TVs. This figure translates into $250 million in additional revenues for the consumer electronics industry.
Parks Associates` latest consumer study, Digital Media Evolution, gauges market demand for Internet-connected devices and the applications consumers want to use in conjunction with this new capability. The study covers digital cameras, TVs, digital photo frames, and Blu-ray players and finds TVs have the strongest market potential.
The top application consumers want through a connected TV is access to video-on-demand content. At the same time, roughly one-third of broadband households in the U.S. and Canada want on-screen widgets, and 27% want to access content stored on their home computers.

"Access to additional content is the key demand driver," said John Barrett , director of research, Parks Associates. "Most people can get popular video titles through their pay-TV providers, but if they want to watch niche or personal content on their TV, they have to burn or buy DVDs. With a connected TV, they suddenly have lots more options."

For information on Digital Media Evolution, visit
or contact, 972-490-1113.
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Parks Associates addresses Connected CE, Digital Home Support, Controls, and Advanced Media and Services at CONNECTIONS™

This year`s CONNECTIONS™: The Digital Living Conference & Showcase, hosted by international research firm Parks Associates, will focus on entertainment services, digital home support services, energy management, and advanced networking concepts.
The 13th annual CONNECTIONS™, taking place June 2-4, 2009, at the Santa Clara Convention Center, will feature interactive panels with over 80 speakers and consumer and industry research presented by Parks Associates` expert analysts. This event attracts senior executives from industries associated with the digital home, new media and content distribution, and mobile applications and services.

"This year`s event is especially important given the current economy," said Kurt Scherf , Vice President, Principal Analyst, Parks Associates. "Over 60% of U.S. Internet households indicated they would cut out-of-home expenses first , including travel and dining, and we are already seeing these changes, with 35% now watching fewer movies in the theater compared to two years ago. This recessionary shift in consumer habits could benefit service providers and CE companies, provided they are focused on bringing new entertainment experiences to the home. CONNECTIONS™ will focus on these opportunities as consumer spending shifts to in-home entertainment and services."

CONNECTIONS™ will open with the keynote presentation Embedding Wireless in Consumer Electronics , featuring Glenn Lurie, President of Emerging Devices and Resale for AT&T Mobility and Consumer Markets. Conference sessions focus on four primary tracks while maintaining the broad industry overview necessary to capture all opportunities that exist in these complex, interconnected markets.

Main Sessions

New Connectivity, Services, Opportunities
Marriage of Online Video to CE
Entertainment 2.0 
Connected TV Strategies
Truth in Networking, hosted by MoCA
Bringing the Smart Grid to the Smart Home
Building the Holistic Support Environment
What`s coming next?, a special venture capitalist session

Tracks and sessions include:
Content & Services
 TV 2.0 - The Future of the Set-Top Box
WebTV: Extreme TV Makeover?
Interactive Services: Engaging the Consumer
Making the Ad Models Work
Multimedia on Mobile Devices
Connected CE 
Extending the Reach of Wired Networks/Interfaces
Bringing "Cloud Media" to CE Devices
Support & Management 
Driving the Next Dollar: The Role of VAS
Service Provider Home Networking Strategies: RGs and Services
Remote Technical Support
Home Controls
 New Applications and Services in Home Management & Controls
Wireless Home Controls: New Roles and Functionality

CONNECTIONS™ also features three pre-show events on June 2, including a strategic workshop featuring Parks Associates` expert analysts; the Telecom Executive Summit: Digital DNA for Service Providers, hosted by Pivot Media; and an open house hosted by Jetro.
For more information, visit or contact

CONNECTIONS™ announces AT&T keynote focused on future role of wireless technologies in consumer electronics
AT&T`s Glenn Lurie to discuss strategies and benefits of embedding wireless capabilities into new categories of mobile devices

Parks Associates announced today that Glenn Lurie, President, Emerging Devices and Resale, AT&T Mobility and Consumer Markets, will deliver the opening keynote for CONNECTIONS™: The Digital Living Conference and Showcase.
CONNECTIONS™, hosted by Parks Associates, will take place June 2-4, 2009, at the Santa Clara Convention Center. This executive conference and showcase attracts senior executives from all industries associated with the digital home, new media and content distribution, and mobile applications and services.
Mr. Lurie will present the opening keynote " Embedding Wireless in Consumer Electronics" on June 2 at 4:30 p.m. He will discuss the role of wireless capabilities in emerging devices and how consumers will use wirelessly enabled devices to stay connected with each other and with the content and services they desire.
"The role of CE in and outside of the home is evolving, with significant efforts to bring Internet connectivity to a variety of different devices," said Kurt Scherf , vice president, principal analyst, Parks Associates. "There will be over 4.5 billion mobile phone users worldwide by 2013, with over 3.5 billion served by 3G technology. In the U.S. alone, the number of mobile broadband users will increase by more than 200% between 2008 and 2013. AT&T has invaluable insight into how to service and monetize this huge population of the customers, so we are pleased to welcome Glenn to CONNECTIONS™."
Lurie leads AT&T`s strategic initiative to drive innovation in bringing wireless connectivity to a host of new consumer electronics devices and applications - including personal computers, Internet devices, in-car entertainment and navigation systems, cameras, and machine-to-machine communications solutions.

For more information on CONNECTIONS™, visit or contact, 972-490-1113.


CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA®), is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.
This unique research-driven executive conference and showcase, hosting close to 1,000 attendees each year, delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value-added services, and home systems.